Everybody is looking for guidelines for the necessary steps to improve the way things work or make them better. Everywhere you look you’ll discover some formula was used to bring success or improvement to a product or service. It’s no different in the talk radio genre. There may be different formulas for the different formats like news/talk radio, sports talk or pop culture talk radio, but essential there is a blueprint to be followed in order to have success.
Most successful news/talk radio hosts has some type of recipe that keeps their program on the air. The radio host must be entertaining, have the ability to hold the audience’s attention, knowledgeable on a plethora of topics and subjects, have their own point of view and have opposing views on their show. I’m sure host and producers tweak the blueprint here and there once they find a formula that works well for them. A plan for one genre may not work for another. The audience for Rush Limbaugh is quite different than the one for Howard Stern.
Popular culture radio has a different formula in order to be successful. Shock jocks are more controversial and seem to bring up the topics that no one else wants to bring up. That’s what brings them success daring to push the envelope to actually ask or say the things that everyone has on their minds, but do not talk about it.
I’m sure when societies taste change, so will the formula. Those that work in the news/talk radio industry will have to find a new blueprint that will make their programs successful. Who knows maybe there will be a news/talk shock jock genre coming in the future or something new all together. Society dictates what formulas work or don’t work by their involvement with radio show programs. As we as a society change, so does popular culture.
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